Released on = August 31, 2007, 11:39 am

Press Release Author = Karla Jo Helms/VP Public Relations

Industry = Marketing

Press Release Summary = As Customer Satisfaction Slows in Q2, PostcardMania keeps on
adding ambassadors to its roster by helping their customers gain more business.

Press Release Body = Clearwater, FL, 21 August 2007 - The American Customer
Satisfaction Index reported recently that customer satisfaction is pretty flat and
consumer spending is slowing down. But some companies are not seeing the bite. As of
today, Google now commands 64% of all US searches and smaller companies who are
innovating their services, like PostcardMania, are adding "ambassadors" to their
roster.

The concern in the direct mail industry is that smaller mailer clients will be more
affected by recent postage increases than the larger ones. Curt Barry, a consultant
at a fulfillment and customer-service consultancy firm F. Curtis Barry & Co, claimed
that business must become more effective at prospecting in order to continue growth.
PostcardMania CEO, Joy Gendusa, strategized a plan to keep her customers direct
mailing despite postage hikes. Her new plan would help her keep more of her current
customers as well as increase their revenues.

Gendusa\'s idea was to implement a new service innovation by creating a referral
prospecting program which enables customers to earn thousands of free postcards
simply by referring three new customers. It is called the PostcardMania Ambassador
Program. (www.postcardmania.com/ambassador_program)

The design behind the program is to help other businesses increase their profits
through promotion by reducing printing costs on direct mail postcards. "We're
expanding their business, our own business - and helping the economy - while doing
so," she said, "It's a win-win."

Gendusa has been teaching entrepreneurs for years that the key to prosperity and
higher income is to increase the amount of direct mail that is sent out promoting
their products and services. PostcardMania mails out 100,000 direct mail postcards
per week on their own behalf in order to gain more clients. As their income has
increased, so has the quantity of postcards they send. Clients that follow Gendusa's
advice have reaped the rewards - literally. Two of their top clients have gained
national recognition from Entrepreneur and Inc. Magazines for their fast expansion -
their key to expansion being consistently increasing promotion.

Gendusa states that if companies forego the postage hike scare and keep on mailing,
their income will follow, but she warns that other marketing innovations need to be
put in place to combat the postage hikes which might hit earnings a little harder at
first.
"The truth is those that cut their marketing will cut their income - the postage
increase is part of the cost of doing business. Now is the time to tweak your
mailing's performance - and that's where education comes in" she advises.

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which
includes graphic design, printing, mailing list acquisition and mailing services
with free marketing advice. PostcardMania employs over 140 people, has seen positive
expansion every year since its inception and is currently on a 23
million-dollar-revenue run rate for 2007. They have won many awards for their
creativity and marketing farsightedness, such as the MarCom International Awards,
the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster
awards - all of which the underlying theme contributing to their accomplishments is
helping companies all over the nation expand. They print 4 million and mail 2
million postcards representing over 350 business, finance and industrial clients
each week. Visit www.postcardmania.com or
www.powermarketingmania.com



Web Site = http://www.PostcardMania.com

Contact Details = PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704

www.PostcardMania.com